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TemplatesEmail Drip Campaign Seller Follow Up
Marketing & Lead Generation

Email Drip Campaign Seller Follow Up

Trusted by 2,400+ real estate investors
EMAIL DRIP CAMPAIGN — SELLER FOLLOW-UP SEQUENCE
5 Emails | Day 1 through Day 21
EMAIL DRIP CAMPAIGN — SELLER FOLLOW-UP SEQUENCE
5 Emails | Day 1 through Day 21
Investor: [Investor Name] | Company: [Company Name] | Phone: [Phone Number]
INSTRUCTIONS:
  — Load this sequence into your email automation tool (ActiveCampaign, Mailchimp, Follow Up Boss, Podio, etc.)
  — Trigger: Seller submits inquiry but does not accept an offer within 48 hours.
  — Replace all [Brackets] with your real information before activating.
  — Tone: Warm, helpful, zero pressure. You are a resource, not a closer.
  — Always include an easy unsubscribe option in automated emails.
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EMAIL 1 — DAY 1 (Send within 1–2 hours of inquiry or same day)
Subject: Following up — [Investor Name] re: [Property Address]
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Hi [Seller Name],
Thank you for reaching out about [Property Address]. I wanted to follow up personally to make sure you received everything you needed from our conversation.
I know that selling your home is a significant decision — and I want to make sure this feels right for you, not just for me. There is absolutely no pressure, and no obligation.
Here is a quick summary of where things stand:
  Property: [Property Address]

[Section 2 — continued...]

[Section 3 — fill in your details...]

[Additional clauses and provisions apply...]

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